Our Story

“When my professor’s mother, a Jewish immigrant from Eastern Europe, sent him off into the world, she said “Do good, son.” “Mom, after all these years in the U.S., you still don’t know that it’s “do well”,” he responded. “No son, I mean “do good”,” his mother repeated. It was this same message that he left us with at the end of class.

Growing up, I received two clear, but distinct messages: “do well” and “do good”.

Throughout my life, I found myself pulled between these two messages, struggling to integrate them. While at Harvard Business School, I volunteered for non-profits. At Bain & Company, I sought out “pro-bono” projects. After the Berlin wall fell, I moved to Poland as part of a UN project advising the Government on the transition from “communism” to capitalism, but my work evolved into commercial consulting, venture capital and entrepreneurship.

Good & Well was borne out of an effort to intentionally and harmoniously integrate these two messages.

I firmly believe that combining passion, values, and a social mission with the dynamism, efficiency, and potential to scale found in the most successful companies can play a key role in addressing many of the greatest challenges we face in the world today.”

- JVB